2019 Event Management Software Trends for Small & Mid Size Organizations

EventMobi’s Event Management Software Survey 2018/2019 Edition explores the current state of event management software technology for small and mid-size organizations. The goal of the research is to provide you with insight into how your adoption and usage of event management software tools compares against your event industry peers. This article will be presenting a sneak peek of some of the results that were discovered. The full report will be released in the coming week.

Let’s start by looking at the organizational environments event planners are functioning within – factors such as the type of organization, number of events they are responsible for planning each year, annual budget, and structure of the events team.  

*Data is based on results from a survey conducted by EventMobi in 2019. There were 108 respondents from organizations with less than $100M USD annual revenue.

Demographics of respondents

Where respondents are located in the world:

Types of organizations respondents belong to:

Total annual event budget for respondents:

Event planners are organizing multiple types of events throughout the year, both internal and external-facing. The biggest differentiator on the type of events being executed depends on the type of industry. For example, event planners who are responsible for more than 25 events per year experience a wide range of budget variability. Not-for-profit and education sectors tend to have a budget of  less than $50K USD while sectors such as technology and event management agencies are allocated more than $5M USD.

The average number of events held each year by organizations:

The types of events respondents manage on a yearly basis:

Which teams are responsible for integrating event software tools vs. managing them on an ongoing basis:

Events teams tend to be highly reliant on themselves to implement event technology. However, they often require help from their  IT team (e.g. for integrations), which takes time and energy away from core responsibilities. Ideally, someone on the events team needs to be tech savvy or able to learn new technologies quickly in order to alleviate the stress placed upon other organizational functions.

• Protip: If you’re a team of one or don’t feel like your team has the necessary technical skills to build your event app, ask your vendor if they off full data management services. With this service, they will design your app, upload your content, plan your launch timelines, and offer strategic advice. EventMobi offers this type of service. If interested, you can visit our website to learn more. 

Types of event management software tools used by organizations:

The top tools most commonly used and integrated by Event Planners are already well established in the marketplace. However, with the advancement in event technologies over the past few years, many new innovative ways are now available that enhance the event planning experience. In many cases, planners may be under-utilizing features that are available to them in the tools and platforms they have already purchased. Reasons for the lack of utilization might include not knowing how to use the tools or understanding how they can be helpful, and/or not having the time to learn. 

• With the majority of Event Planners using multiple event management tools (i.e. 83% use >1 provider), there is a greater need for integration.

Keep you eye out for next week’s full report by subscribing to our mailing list. The report dives into event management software and integration trends – which tools are currently being used by event planners, and which tools are they planning to use in the upcoming year.

Related Resources

 

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