4 Ways a Lead Capture App Helps Exhibitors Make the Most of Your Event
With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Providing sponsors and exhibitors with real value requires more than just offering premium booth space.
To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite. By offering them a cost-effective Lead Capture App, you will help them make the most of the conversations they have with your attendees.
Traditionally, exhibitors would trade contact details with attendees using business cards or paper forms at their booth. This makes it difficult for them to gather and score leads, follow up with them quickly post-event, and measure the value of exhibiting at your event. A Lead Capture App will allow them to do all of this in seconds.
In this blog post, you will learn how the right Lead Capture App can help you and your exhibitors:
- Efficiently capture, score, and follow up with leads
- Streamline workflows with more sustainable processes
- Easily record detailed notes on conversations with leads
- Justify the cost of exhibiting at your event next year
Recommended Read: Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? 💰 Download the free Sponsorship Strategy Guide to learn how!
1. Efficiently Capture, Score, and Follow Up with Leads
Manually entering attendee lead details into a spreadsheet from their badge or business card is time-consuming. Not only does this slow down the post-event follow-up process, but the risk of human error can compromise the integrity of the data.
Your exhibitors need a way to quickly collect and qualify leads so their sales and marketing teams can easily prioritize their outreach efforts. But when many lead retrieval tools like CVENT lead capture are prohibitively expensive, what are the best options that won’t break the bank?
EventMobi’s Lead Capture App is a cost-effective option for event planners. It enables exhibitors to automatically capture attendee contact information by scanning a physical or digital QR code. This means the data will always be accurate and booth staff can avoid the awkwardness of lost business cards!
Exhibitors can add their own qualifying questions with personalized fields. This will help them qualify leads based on criteria such as job title, industry, and buying intent.
From there, exhibitors and sponsors can focus on the leads that are most likely to convert into customers. They can also download all the contact information from the leads they’ve scanned directly into their CRM or marketing automation platform along with their notes.
In this video, Carlee Toms, Sr. Account Executive at EventMobi demonstrates how to use the EventMobi Lead Capture App.
2. Improve Workflows with Sustainable Processes
Over the last few years, there has been a growing trend toward making events more sustainable. Businesses are putting in place CSR goals to encourage planners and exhibitors to organize and participate in sustainable events.
Reducing the amount of paper waste generated by events started with planners opting to use mobile event apps instead of paper show guides. Now, event technology has matured to the point that just about every process can be managed digitally.
One small example of how processes are changing is networking with business cards. Today, attendees and exhibitors are much less likely to give away or collect business cards during an event. Instead, connecting on social media platforms like Linkedin or scanning badges is the preferred way to make new connections.
Using a Lead Capture App eliminates the need for paper forms and business cards. Capturing contact information digitally is a quick, efficient, and more sustainable process for exhibitors. The EventMobi Lead Capture App works offline, so even if the internet goes down they can continue collecting leads.
3. Easily Record Details from Conversations
Wondering what else you can do with a Lead Capture App? In the video below, you’ll see another way your exhibitors can record lead details to enrich lead capture plus a creative tip for you to collect feedback about your event.
In this video, Thorben Grosser, VP of Product Marketing at EventMobi, shares two ways you and your exhibitors can make the most of your Lead Capture App.
Talk it Out with Text-to-Speech
After scanning an attendee badge, sponsors can use text-to-speech note-taking to quickly record any details they don’t want to forget. Under the field for additional notes, exhibitors can simply tap the speech-to-text icon, dictate their thoughts, and save the note along with the lead’s contact information.
This feature allows your exhibitors and sponsors to efficiently add context from their conversations while it’s fresh in their minds before moving on to the next lead. These extra details can serve as an important reminder after a long day of interacting with leads and making new connections.
Personalize Survey Questions on the Fly
Your Lead Capture App can do double duty as an onsite survey tool. All you have to do is create a new company and add representatives to it, giving them access to lead scanning. This allows your event staff to gather information through personal chats with attendees, providing more valuable data for event evaluation.
4. Justify the Cost of Exhibiting at Your Next Event
Event organizers are increasingly under pressure to ensure sponsors get more value from exhibiting. Planners need to make it easy to quantify the value of attending the event relative to the costs of exhibiting. Data will help prove (or disprove!) this.
The first thing exhibitors want to know is how many leads they collected from your event. Second, they want to identify how many of those leads are qualified. The number and quality of leads are crucial real-time success metrics and this data helps exhibitors decide which events deserve a slice of their budget.
EventMobi’s Lead Capture App makes it easy for exhibitors to see the number and quality of leads generated from an event. The star rating feature helps exhibitors score their lead data in seconds. Here’s how we recommend using it:
- One star means no sales follow-up is required, add them to the database.
- A three-star rating indicates the contact is a warm lead ready to be assigned to a Business Development Representative for additional qualification.
- Five stars can signal a hot lead for an Account Executive to follow up immediately.
Planners can’t control how exhibiting companies engage with attendees onsite or post-event. But a Lead Capture App will make it easy for them to manage leads and see the ROI from your event. If your exhibitors generate more revenue from captured leads than it costs to exhibit, it will ensure their buy-in again next year.
Impress Your Exhibitors with EventMobi’s Lead Capture App
A Lead Capture App will help event exhibitors efficiently capture, score, and follow up with leads. It empowers them to streamline their workflows with more sustainable processes, and easily see the ROI from exhibiting.
With EventMobi’s Lead Capture App, you can provide exhibitors and sponsors with the tools they need to achieve their event goals. Lead Capture gives exhibitors the ability to automatically capture valuable attendee information, qualify leads on the spot, and go paperless with streamlined processes.
Want to see EventMobi’s Lead Capture App in action? 📱 Book your personalized demo today!